Strategy: Walmart buys lingerie site Bare Necessities in its latest push to expand its online empire

Walmart has acquired the lingerie brand Bare Necessities.

Walmart has acquired the lingerie site Bare Necessities for an undisclosed amount, the company announced Friday. The site sells bras, underwear, swimsuits, and sleepwear from more than 160 brands.

  • Walmart has acquired the lingerie ecommerce site Bare Necessities for an undisclosed amount, the company announced Friday.
  • The site sells bras, underwear, swimsuits, and sleepwear from more than 160 brands.

Walmart has acquired the lingerie ecommerce site Bare Necessities, which carries bras, underwear, swimsuits, and sleepwear from more than 160 brands, the company announced Friday.

The acquisition is part of a broader strategy to expand Walmart's online assortment.

After purchasing Jet in 2016 for $3 billion, the retailer went on an acquisition spree, snatching up ecommerce companies that appeal to higher-income customers like MooseJaw, ModCloth, Shoebuy, Bonobos, and Hayneedle.

Walmart recently struck a deal with Lord & Taylor to create a premium fashion destination on its site. The new landing page gives Walmart shoppers access to more than 125 of the department store's brands.

Walmart has also been adding tens of thousands of baby products to its site, and recently launched a new clothing line in partnership with Ellen DeGeneres.

Source: Pluse ng

Sharing is caring!

You may also like

Leave a Reply

Your email address will not be published. Required fields are marked *